There are sooooooooooo many ways that you can share your message with your audience.
When you’re starting out, choose ONE format you want to use to communicate… and once you’ve systemized it so that it runs on it’s own, then and only then, should you add another format.
The biggest mistake that I see people making when they start trying to form their marketing plan for their network is they bite off more than they can chew.
(and I’ve been here more than once)
Seriously though, start with one.
I know I know, you have a huge master plan that you want to put together… but do yourself a favor and start with one.
While you’re selecting your format, think about what you LIKE to do and can realistically do it consistently.
I love love love going live on Facebook and doing little chats in my Instastories but I don’t do more video stuff because I freakin’ hate editing videos…
I’ve also found that my community appreciates the raw realness of unedited videos, so I’ve been doing more of it.
In next week’s blog post, I’m going to teach you how to create a year’s worth of marketing in one week but for this week, I want you to think about the method you want to focus on.
Method #1: Email Newsletters
There’s no place more sacred in internet marketing than someone’s inbox.
Social media algorithms will change, they always do… So if you have a direct line to their inbox and you create engaging content that gets them to WANT to open and click in your emails, you can monetize your email list.
Whether you’re a blogger, you’re trying to build your credibility with your network or you’re trying to convert a lead into a client, email works.
Don’t let anyone tell you otherwise.
Don’t believe me?
Just got this text last night:
… and it just so happens that I have a wholeeee article about what to send to your email list:
Method #2: Blog Posts
I freakin’ love blogs (if you couldn’t tell)…
Specifically because when someone comes to me asking for advice on something, I’ll give them a quick little answer and then direct them to a blog post that I’ve written that will answer the rest of their questions.
It allows me to blow people’s minds without taking up a ton of my time.
Plus, it doesn’t hurt that I regularly get emails or messages from people like “I read your ___ article and I had to bookmark it because it was so good!”
It’s good for the ego, builds brand loyalty andddd it reinforces my blogging philosophy: I only publish if it’s epic.
So sure, I don’t publish every week like some bloggers do… but when I do, you know that I’ve poured my heart and soul into it and you know that you’re going to get something out of it.
The key to blogging and monetizing it is getting them to take action… and specifically, get their email address (which brings us back to email newsletters).
Method #3: Video Emails
I’ve dabbled in video and totally see the value of it, I just don’t do more of it because I hateeeeeee editing videos and I haven’t found someone yet to do it for me who’s style I like, turn around is fast enough and is affordable (if that’s you, hit me up!).
You know how they say that a picture is worth a thousand words?
I just saw a statistic somewhere that said one minute of video is worth 1.8 million words.
If that doesn’t tell you the value of video, I don’t know what does.
I actually did a poll on my Instagram about whether my audience preferred super scripted and edited videos or if they preferred the raw, real life videos that I normally do in my Instachats.
Believe it or not, they preferred the rawness of the unedited videos which motivated me to start doing a monthly video email to my real estate list about the things going on in the community. I’ve already recorded and scheduled emails for an entire year and they’re LOVIN’ it.
In addition, video consumption goes up every single year so I anticipate that in the future, video will be our main form of communication.
I also do tonssss of videos on my Instastories… Sometimes they’re chats related to MEB topics and sometimes they’re property videos. Those stories have increased our memberships, attendance and gotten me wayyyy more real estate referrals so yes, video totally works.
Method #4: Social Media
Firstly, I know I just clumped all of the social media platforms into one category when they all deserve their own sections but for the sake of the length of this post, we’re not going to get into detail here about how to build a following on social media.
If you’re going to choose this route, choose one platform and master it first. You don’t need to be on every platform.
That’s how you burn out.
Here’s what you need to know:
Want to know the secret?
Grab the Empire Builder Pass to get the full length version of this post and you’ll learn:
- How to use social media to gain attention and increase impact
- Why mailings (yes, snail mail!) can be really powerful
- My top secret-weapon methods to skyrocket your value with connections
Grab the Empire Builder Pass here 👇