No matter how good business is right now, if you’re not constantly looking for new opportunities, at some point you’re going to hit the income roller coaster…No matter how good business is right now, if you're not constantly looking for new opportunities, at some point you're going to hit the income roller coaster. Click To Tweet
If you’ve been in a sales or service based industry before, you know what I’m talking about…
You hustle your ass off looking for new business, then get busy servicing the business so you stop hustling for new business and then once all of that business is taken care of, you’re back to square one and have to start hustling for new business again.
Instead, get off of the income roller coaster by making sure you always stay top of mind… and the best way to do that is to create and schedule all of your marketing up front so that you can set it and forget and don’t have to worry about it again.
That’s exactly what we’re doing today.
Oh, and don’t worry… I know this can seem overwhelming so I created a whole workbook to help you put it into action.
1. Choose Your Format and Delivery Platform
Before you start planning your content, you need to figure out how you’re going to send it to your audience.Before you start planning your content, you need to figure out how you're going to send it to your audience. Click To Tweet
The format that you use is going to determine how detailed you get, how you present the information and how you’ll create the content.
Last week, I wrote a whole blog post with a free workbook that will walk you through each of the methods you can use to stay top of mind so if you haven’t checked that one out yet, start there.
2. Choose Your Frequency
You can create your marketing to go out on whatever frequency you want to but as you’re getting started, I encourage you to stick to a monthly schedule.
It’s way easier to create 12 pieces of content than it is to create biweekly (24) pieces of content or weekly (52) pieces.
By deciding your frequency, you can decide how specific and detailed you want to get with each piece of content.
If you decide to market to them more often, your pieces will probably be a little shorter to generate enough content and because if they’re too long, too often, your audience will start getting overwhelmed with the sheer amount of content while if you’ve decided to go monthly, you might want to get a little more detailed since the pieces come less often.
For mailings, video emails, emails or blog posts, I recommend starting with once a month.
That’s totally manageable and easy to create a year’s worth in one week.
If you’re going with social media, you’ll want to start with at least weekly.
As mentioned, in last week’s post, we talked about choosing ONE marketing method… I don’t like to do more than one piece of content per month for each method to get started.
3. Outline Your Content
There is NOTHING more obnoxious than when someone’s marketing sounds like this…
“Call me if you need a ___”
“50% off sale, stop by!”
Logic makes us think, emotion makes us act.
The average person receives about 5,000 sales messages per day and we’ve gotten REALLY good at ignoring them.The average person receives about 5,000 sales messages per day and we've gotten REALLY good at ignoring them. Click To Tweet
With that in mind, using traditional sales messages aren’t going to get you the result that you want.
We have to create VALUE.
In fact, here’s a whole post about becoming your network’s “Google”.
Being a resource is going to be the single fastest way that you can build credibility quickly.Being a resource is going to be the single fastest way that you can build credibility quickly. Click To Tweet
The easiest way to start outlining your content is to think of the 5-10 most common questions that people ask or objections they have about your product or service and then answer them in long form.
Want to know the secret?
Grab the Empire Builder Pass to get the full length version of this post and you’ll learn:
- How to batch create effective content
- Pro tips to optimize each type of content
- Why a good follow-up plan is essential to get people from a content reader to customer
Grab the Empire Builder Pass here 👇